Experiential Design Highlights

• Comme des Garçons Case Study: Designed an immersive workshop and retail experience combining emotional healing, craft, and exclusive merchandise through a hidden-entry speakeasy.

• Nike SB Ice Cream Truck Case Study: Concepted a branded ice cream truck activation with custom packaging, social campaign, SNKRS app mockups, and exclusive sneaker drop visuals to engage sneaker culture audiences.

• Blue Bottle x Compartés Case Study: Created an immersive experience featuring interactive stations for coffee flight and truffle pairings, customizable truffle boxes, dessert tasting, and flavor-driven storytelling through curated design and packaging.

Professional experience

Freelance - Art Director / Designer
August 2023 – Present
United States

• Developed a comprehensive brand identity for a golf-focused streetwear brand, including logo design, typography, color studies, and photography direction, while also designing branded consumer products and packaging to ensure a cohesive visual narrative and strong market presence.

• Conducted in-depth market research and persona development to support strategic brand positioning and inform visual identity development.

• Advising on social media marketing strategies, leading campaign ideation, trend research, and concept development to align content with brand identity and audience engagement goals.

• Developed a refined visual identity and high-impact sales materials for an AI startup, enhancing brand positioning, pitch effectiveness, and client acquisition through compelling storytelling.

Netrush - Art Director / Designer
May 2023 – July 2023
Vancouver, Washington

• Art directed photoshoots to establish Netrush’s creative agency identity, developing a distinctive and scalable visual language that strengthened brand positioning.

• Led the creation of visually compelling assets that enhanced marketing strategies and reinforced client value propositions.

• Established a cohesive design framework aligned with evolving service offerings, ensuring long-term brand consistency and engagement.

• Collaborated closely with the Chief of Growth on strategic business initiatives, designing immersive consumer experiences that deepened product interaction and engagement.

TSAM World - Founder / Creative Director
September 2020 – January 2023
Seattle, Washington

• Directed photo and video shoots, crafting brand narratives that increased audience engagement by 18% within one year.

• Executed A/B testing on paid and organic social media campaigns, boosting engagement by 12% in six months.

• Managed multi-channel digital campaigns (social media and email), driving sustained audience growth and brand awareness over two years.

• Led the development of TSAM World’s brand identity and marketing while prioritizing ethical manufacturing practices and vendor partnerships.

• Oversaw video production and post-production workflows to create dynamic content for website and social media, enhancing brand storytelling and engagement.

Independent Contractor - Art Director / Designer
January 2018 – May 2022
Seattle, Washington

• Led conceptualization and execution of landing pages, digital assets, and motion design direction, crafting brand-aligned visuals that elevated engagement and reinforced storytelling.

• Designed cohesive digital marketing assets to strengthen brand identity and visual consistency across touchpoints, increasing audience engagement and brand recall.

• Developed persuasive sales decks and data visuals to drive client confidence and decision-making.

• Led a strategic rebrand that enhanced brand recognition, client awareness, and market positioning, driving greater visibility and competitive differentiation.

ZAAZ/POSSIBLE (Wunderman Thompson) - Art Director
November 2011 – January 2018
Seattle, Washington

• Partnered with the data analytics team on A/B testing for Pella’s homepage and campaigns, leading to a successful redesign that simplified navigation, reduced user drop-off, and increased exploration, driving users to schedule consultations.

• Led and mentored cross-functional teams of 2–5 designers and developers, fostering a collaborative culture, elevating creative execution, and promoting professional growth within the team.

• Directed website design, brand refreshes, and digital marketing strategies for high-profile accounts, enhancing brand visibility, engagement, and market positioning.

• Selected for high-profile RFP projects with Volkswagen, Revlon, and Coca-Cola, playing a key creative role in securing new client partnerships by crafting strategic visual narratives and brand storytelling.

POP - Graphic Designer
September 2010 - November 2011
Seattle, Washington

• Led design efforts as the sole designer on the Nintendo account, collaborating with developers to concept, design, and launch multiple game sites simultaneously. Delivered high-quality, engaging digital experiences under tight deadlines in a fast-paced environment.

  • Designed game sites for iconic Nintendo titles, including StarFox 64 3D, Professor Layton and the Last Specter, Super Mario 3D Land, Tetris Axis, and Mario Kart 7 for 3DS, crafting visually immersive experiences that aligned with Nintendo’s brand identity.

• Designed unique interactive experiences for Target, EA, and Pokemon, demonstrating creativity and adaptability across industries.

Summit Projects - Graphic Designer
July 2008 - August 2010
Hood River, Oregon

• Concepted and led the Yogi Tea Well-Wishes microsite, creating a dynamic, time-adaptive interface that enhanced personalization and engagement.

• Led the design of the Tiger Woods Platinum clothing line microsite, creating a premium digital experience that reflected Nike Golf's luxury aesthetic and strengthened brand affinity.

Core skills

Creative & Campaign Development
Skilled in art direction and creative development across web, campaigns, photo, and video. Delivers high-quality marketing assets aligned with brand strategy. Strong communicator with a growth mindset and ability to work independently.

Visual Storytelling & Tools
Proficient in storytelling and visual communications, experienced with Adobe Creative Cloud and MidJourney, and familiar with Figma.

Leadership & Collaboration
Brings leadership, mentorship, and project management experience with a focus on team success. Collaborates effectively with copywriters, producers, animators, and cross-functional partners. Provides constructive feedback and drives ambitious creative work.

Performance & Optimization
Uses research and analytics to guide creative decisions and improve campaign performance. Focused on driving brand engagement and marketing ROI through high-quality work and strong time management.

Attention to Detail & Adaptability
Detail-oriented, resourceful, and adaptable in fast-paced, evolving creative environments. Balances independent work with collaborative contributions. Stays current on trends and emerging platforms while delivering thoughtful work under pressure.

Education

Art Institute of Portland
Bachelor of Science - Graphic Design
Relevant coursework:
Grid Systems, Typography, Color Theory, Illustration, Packaging, Branding, Web Design, Photography, History of Material Culture (Textiles, architecture, furniture design)
GPA 3.5

Awards

American Advertising Awards - Silver ADDY - 2012
AudiUSA’s YouTube redesign earned a Silver ADDY Award for its pioneering interactive experience, setting new digital engagement standards.