Professional experience

Freelance - Art Director / Designer
August 2023 – Present
United States

• Developed a comprehensive brand identity for a golf-focused streetwear brand, including logo design, typography, color studies, and photography direction, while also designing branded consumer products and packaging to ensure a cohesive visual narrative and strong market presence.

• Created a self-initiated ClassDojo case study, developing an integrated brand experience including app UX/UI, a gamified financial literacy feature, a custom debit card concept for classroom use, and multi-channel campaign elements (social and email). The project bridged digital product design with physical and marketing touchpoints to engage young audiences and families.

• Conducted in-depth market research and persona development to support strategic brand positioning and inform visual identity development.

• Advising on social media marketing strategies, leading campaign ideation, trend research, and concept development to align content with brand identity and audience engagement goals.

• Developed a refined visual identity and high-impact sales materials for an AI startup, enhancing brand positioning, pitch effectiveness, and client acquisition through compelling storytelling.

Netrush - Art Director / Designer
May 2023 – July 2023
Vancouver, Washington

• Art directed photoshoots to establish Netrush’s creative agency identity, developing a distinctive and scalable visual language that strengthened brand positioning.

• Led the creation of visually compelling assets that enhanced marketing strategies and reinforced client value propositions.

• Established a cohesive design framework aligned with evolving service offerings, ensuring long-term brand consistency and engagement.

• Collaborated closely with the Chief of Growth on strategic business initiatives, designing immersive consumer experiences that deepened product interaction and engagement.

TSAM World - Founder / Creative Director
September 2020 – January 2023
Seattle, Washington

• Directed photo and video shoots, crafting brand narratives that increased audience engagement by 18% within one year.

• Executed A/B testing on paid and organic social media campaigns, boosting engagement by 12% in six months.

• Managed multi-channel digital campaigns (social media and email), driving sustained audience growth and brand awareness over two years.

• Analyzed market trends and consumer insights to refine branding, pricing, and product strategies, successfully launching a premium sustainable fashion brand within one year.

• Oversaw video production and post-production workflows to create dynamic content for website and social media, enhancing brand storytelling and engagement.

Independent Contractor - Art Director / Designer
January 2018 – May 2022
Seattle, Washington

• Led conceptualization and execution of landing pages, digital assets, and motion design direction, crafting brand-aligned visuals that elevated engagement and reinforced storytelling.

• Designed cohesive digital marketing assets to strengthen brand identity and visual consistency across touchpoints, increasing audience engagement and brand recall.

• Developed persuasive sales decks and data visuals to drive client confidence and decision-making.

• Led a strategic rebrand that enhanced brand recognition, client awareness, and market positioning, driving greater visibility and competitive differentiation.

POSSIBLE (Wunderman Thompson) - Art Director
July 2015 – January 2018
Seattle, Washington

• Partnered with the data analytics team on A/B testing for Pella’s homepage and campaigns, leading to a successful redesign that simplified navigation, reduced user drop-off, and increased exploration, driving users to schedule consultations.

• Led and mentored cross-functional teams of 2–5 designers and developers, fostering a collaborative culture, elevating creative execution, and promoting professional growth within the team.

• Trusted as the go-to creative for urgent projects, consistently delivering high-quality concepts and comps under tight deadlines.

• After relocating, selected by leadership to travel back to the Seattle hub to support high-profile pitches, demonstrating trusted creative leadership and design expertise.

• Directed website design, brand refreshes, and digital marketing strategies for high-profile accounts, enhancing brand visibility, engagement, and market positioning.

POSSIBLE (Wunderman Thompson) - Senior Graphic Designer
January 2013 – July 2015
Seattle, Washington

• Selected for high-profile RFP projects with Volkswagen, Revlon, and Coca-Cola, playing a key creative role in securing new client partnerships by crafting strategic visual narratives and brand storytelling.

• Collaborated with cross-functional teams to develop immersive digital experiences, reinforcing brand storytelling and engagement.

ZAAZ - Senior Graphic Designer
November 2011 - July 2015
Seattle, Washington / On-site

• Redesigned AudiUSA's YouTube channel, pioneering a first-of-its-kind parallax experience that redefined luxury brand engagement and earned a Silver ADDY Award for innovation.

POP - Graphic Designer
September 2010 - November 2011
Seattle, Washington

• Led design efforts as the sole designer on the Nintendo account, collaborating with developers to concept, design, and launch multiple game sites simultaneously. Delivered high-quality, engaging digital experiences under tight deadlines in a fast-paced environment.

  • Designed game sites for iconic Nintendo titles, including StarFox 64 3D, Professor Layton and the Last Specter, Super Mario 3D Land, Tetris Axis, and Mario Kart 7 for 3DS, crafting visually immersive experiences that aligned with Nintendo’s brand identity.

• Designed unique interactive experiences for Target, EA, and Pokemon, demonstrating creativity and adaptability across industries.

Summit Projects - Graphic Designer
July 2008 - August 2010
Hood River, Oregon

• Concepted and led the Yogi Tea Well-Wishes microsite, creating a dynamic, time-adaptive interface that enhanced personalization and engagement.

• Led the design of the Tiger Woods Platinum clothing line microsite, creating a premium digital experience that reflected Nike Golf's luxury aesthetic and strengthened brand affinity.

Core skills

Creative & Campaign Development:
Experience in art direction, creative development, and content creation for social media content, brand campaigns, interactive design, and direct response. Skilled in creating and delivering compelling presentation materials for pitches and campaigns.

Storytelling & Creative Direction:
Experienced in visual storytelling and providing art direction to video editors and animation teams. Designs campaign assets—including email marketing, ads, and social campaigns—with attention to brand consistency and strategy alignment across channels.

Performance Marketing & Analytics Collaboration:
Work alongside analytics teams to understand performance marketing metrics including CTR, CAC, LTV, and apply continuous improvement strategies.

Platform-Specific Design:
Experienced in platform-specific creative for Instagram, Facebook, Tiktok, X, and LinkedIn. Skilled at aligning creative with brand guidelines, audience expectations, and evolving design trends to ensure relevance and impact.

Leadership & Mentoring:
Exhibits strategic thinking, leadership skills, articulate communication, mentoring, and fostering creative growth. Known for an ambitious approach to driving results and pushing creative boundaries.

Attention to Detail & Adaptability:
Demonstrate attention to detail, ability to adapt, and drive creative excellence across all projects. Continuously stay current on design trends and apply adaptive thinking to new disciplines, including learning 3D tools like Blender and Spline to expand spatial and experiential design capabilities.

Innovation & Collaboration:
A detail-oriented professional who thrives in collaborative settings, innovating creative solutions that enhance project and marketing effectiveness.

Operational Efficiency:
Entrepreneurial mindset with a track record in multitasking across high-stake projects, delivering quality outcomes under pressure. Known for flexibility in adapting to new challenges and a quick learner of complex systems.

Team Integration:
Integrates well within cross-functional teams, bringing a mix of motivation, reliability, and a team-oriented approach to each project, ensuring seamless workflow and execution.

Education

Art Institute of Portland
Bachelor of Science - Graphic Design
Relevant coursework:
Grid Systems, Typography, Color Theory, Illustration, Packaging, Branding, Web Design, Photography, History of Material Culture (Textiles, architecture, furniture design)
GPA 3.5

Awards

American Advertising Awards - Silver ADDY - 2012
Our groundbreaking AudiUSA YouTube Channel project, featuring a first-of-its-kind parallax and interactive design, received a Silver ADDY Award for innovation in design and development.

Additonal

Currently expanding skill set to include emerging AI tools and 3D software, such as Adobe Firefly, MidJourney, ChatGPT, Blender, and Spline to enhance creative capabilities and digital innovation.

Proactively engaging with new technologies to stay at the forefront of design trends and applications. Dedicated to continuous learning and applying cutting-edge tools in design projects.