Experiential Design Highlights

• Nike SB Ice Cream Truck Case Study - Concepted branded mobile activation merging sneaker culture and product storytelling through custom packaging and app integrations.

• MUJI Sensory Experience - Developed a concept encouraging mindful design and tactile engagement.

• Blue Bottle x Compartés Case Study - Designed multi-sensory tasting event with customizable truffle boxes and coffee tasting flights.

Professional experience

Freelance - Art Director / Designer
August 2023 – Present
United States

• Developed a comprehensive brand identity for a golf-focused streetwear brand, including logo design, typography, color studies, and photography direction, while also designing branded consumer products and packaging to ensure a cohesive visual narrative and strong market presence.

• Conducted in-depth market research and persona development to support strategic brand positioning and inform visual identity development.

• Advising on social media marketing strategies, leading campaign ideation, trend research, and concept development to align content with brand identity and audience engagement goals.

• Developed a refined visual identity and high-impact sales materials for an AI startup, enhancing brand positioning, pitch effectiveness, and client acquisition through compelling storytelling.

Netrush - Art Director / Designer
May 2023 – July 2023
Vancouver, Washington

• Art directed photoshoots to establish Netrush’s creative agency identity, developing a distinctive and scalable visual language that strengthened brand positioning.

• Led the creation of visually compelling assets that enhanced marketing strategies and reinforced client value propositions.

• Established a cohesive design framework aligned with evolving service offerings, ensuring long-term brand consistency and engagement.

• Collaborated closely with the Chief of Growth on strategic business initiatives, designing immersive consumer experiences that deepened product interaction and engagement.

TSAM World - Founder / Creative Director
September 2020 – January 2023
Seattle, Washington

• Directed photo and video shoots, crafting brand narratives that increased audience engagement by 18% within one year.

• Executed A/B testing on paid and organic social media campaigns, boosting engagement by 12% in six months.

• Managed multi-channel digital campaigns (social media and email), driving sustained audience growth and brand awareness over two years.

• Led the development of TSAM World’s brand identity and marketing while prioritizing ethical manufacturing practices and vendor partnerships.

• Oversaw video production and post-production workflows to create dynamic content for website and social media, enhancing brand storytelling and engagement.

Independent Contractor - Art Director / Designer
January 2018 – May 2022
Seattle, Washington

• Led conceptualization and execution of landing pages, digital assets, and motion design direction, crafting brand-aligned visuals that elevated engagement and reinforced storytelling.

• Designed cohesive digital marketing assets to strengthen brand identity and visual consistency across touchpoints, increasing audience engagement and brand recall.

• Developed persuasive sales decks and data visuals to drive client confidence and decision-making.

• Led a strategic rebrand that enhanced brand recognition, client awareness, and market positioning, driving greater visibility and competitive differentiation.

ZAAZ/POSSIBLE (Wunderman Thompson) - Art Director
November 2011 – January 2018
Seattle, Washington

• Partnered with the data analytics team on A/B testing for Pella’s homepage and campaigns, leading to a successful redesign that simplified navigation, reduced user drop-off, and increased exploration, driving users to schedule consultations.

• Led and mentored cross-functional teams of 2–5 designers and developers, fostering a collaborative culture, elevating creative execution, and promoting professional growth within the team.

• Directed website design, brand refreshes, and digital marketing strategies for high-profile accounts, enhancing brand visibility, engagement, and market positioning.

• Selected for high-profile RFP projects with Volkswagen, Revlon, and Coca-Cola, playing a key creative role in securing new client partnerships by crafting strategic visual narratives and brand storytelling.

POP - Graphic Designer
September 2010 - November 2011
Seattle, Washington

• Led design efforts as the sole designer on the Nintendo account, collaborating with developers to concept, design, and launch multiple game sites simultaneously. Delivered high-quality, engaging digital experiences under tight deadlines in a fast-paced environment.

  • Designed game sites for iconic Nintendo titles, including StarFox 64 3D, Professor Layton and the Last Specter, Super Mario 3D Land, Tetris Axis, and Mario Kart 7 for 3DS, crafting visually immersive experiences that aligned with Nintendo’s brand identity.

• Designed unique interactive experiences for Target, EA, and Pokemon, demonstrating creativity and adaptability across industries.

Summit Projects - Graphic Designer
July 2008 - August 2010
Hood River, Oregon

• Concepted and led the Yogi Tea Well-Wishes microsite, creating a dynamic, time-adaptive interface that enhanced personalization and engagement.

• Led the design of the Tiger Woods Platinum clothing line microsite, creating a premium digital experience that reflected Nike Golf's luxury aesthetic and strengthened brand affinity.

Core skills

• Conceptual & Strategic: Art direction, experiential ideation, campaign development, creative strategy, brand storytelling

• Design & Production: Brand refresh and visual evolution, marketing and sales design, photography and motion direction, presentation design

• Tools & Technical: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Figma (working knowledge), MidJourney, Nano Banana, Google Slides, PowerPoint, Keynote

• Research & Leadership: Market research, analytics and optimization, A/B testing, cross-functional collaboration, team mentorship

Education

Art Institute of Portland
Bachelor of Science - Graphic Design
Relevant coursework:
Grid Systems, Typography, Color Theory, Illustration, Packaging, Branding, Web Design, Photography, History of Material Culture (Textiles, architecture, furniture design)
GPA 3.5

Awards

American Advertising Awards - Silver ADDY - 2012
AudiUSA’s YouTube redesign earned a Silver ADDY Award for its pioneering interactive experience, setting new digital engagement standards.