I'm an Art Director and Designer with ten years creating visual concepts for global brands, now focused on experiential work where ideas become something people can feel. I design for emotional resonance and sensory immersion—experiences that stay with you after you leave. I'm obsessed with craft quality and conceptual rigor, and I push for work that's participatory, not passive. My goal is work that lingers—experiences people feel compelled to talk about because they genuinely moved them.

Experiential Design Highlights

  • Nike SB Ice Cream Truck - Mobile activation merging sneaker culture with nostalgic street marketing. Custom packaging, SNKRS app integration, and limited-edition product drops designed to create shareable moments and drive community engagement.

  • MUJI Mindful Living Experience - Hands-on activation where guests customize wooden chopsticks with natural oils, share a communal Japanese-inspired meal, and discover curated lifestyle products. Designed to translate MUJI's philosophy of intentional living into a tactile, participatory ritual that extends beyond the event.

  • Blue Bottle x Compartés - Multi-sensory tasting event pairing craft coffee with artisan chocolate. Designed customizable truffle flights and guided tastings to elevate brand storytelling through flavor and experience design.

Awards

Silver ADDY Award – AudiUSA YouTube Redesign  |  American Advertising Awards
The first fully interactive brand experience within YouTube's platform. Concepted and designed digital widgets that functioned as a website within the channel space, working with Google engineers to build what was technically unfeasible before. Users could explore Audi technology through interactive touchpoints rather than passive video content.

Professional experience

Freelance - Seattle, WA & Las Vegas, NV | August 2023 - Present

Art Director / Designer 

  • Built full brand identity for a golf streetwear brand, including logo, typography and color study, and consumer product design.

  • Conducted market research and persona development to support brand positioning.

  • Advised on social media strategy, leading campaign ideation, trend research, and content development.

  • Designed sales materials for an AI startup, improving brand positioning and client acquisition.

Netrush - Vancouver, WA | May 2023 - July 2023
Art Director / Designer

  • Art directed photoshoots to establish creative agency identity and scalable brand framework.

  • Designed marketing assets that strengthened strategies and client value propositions.

  • Established a cohesive design framework aligned with evolving service offerings, ensuring long-term brand consistency and engagement.

  • Partnered with the Chief of Growth on initiatives that deepened consumer engagement.

TSAM World - Seattle, WA | September 2020 - January 2023

Founder / Creative Director

  • Directed photo/video shoots to craft narratives that boosted engagement by 18% in one year.

  • Ran multi-channel campaigns across social and email to grow brand awareness.

  • Executed A/B testing on paid and organic campaigns, raising engagement 12% in six months.

  • Built brand identity rooted in ethical manufacturing and responsible vendor partnerships.

Independent Contractor - Seattle, WA | January 2018 - Mary 2022

Art Director / Designer

  • Designed landing pages, digital assets, and directed motion design to reinforce brand storytelling.

  • Created cohesive digital assets to strengthen identity and visual consistency.

  • Built sales decks and data visuals that improved client confidence and decision-making.

  • Led rebrand that improved recognition, awareness, and competitive positioning.

ZAAZ/POSSIBLE - Seattle, WA | November 2011 - January 2018

Art Director / Designer

  • Partnered with analytics on A/B testing for Pella, reducing drop-off and driving consultations.

  • Mentored teams of 2–5 designers and developers to elevate execution and collaboration.

  • Designed and directed websites, brand refreshes, and campaigns to enhance visibility and engagement.

  • Contributed to RFPs for Audi, Volkswagen, Revlon, and Coca-Cola, helping secure new clients.

POP - Seattle, WA | September 2010 - November 2011

Designer

  • Sole designer on Nintendo account, launching multiple game sites under tight deadlines.

  • Designed interactive experiences for Target, EA, and Pokémon.

Summit Projects - Hood River, OR | July 2008 - August 2010

Designer

  • Concepted Yogi Tea Well-Wishes microsite with time-adaptive personalization.

  • Designed Tiger Woods Platinum microsite for Nike Golf, strengthening luxury positioning.

Core Skills

  • Conceptual & Strategic: Art direction, experiential ideation, campaign development, creative strategy, brand storytelling

  • Design & Production: Brand refresh and visual evolution, marketing and sales design, photography and motion direction, presentation design

  • Tools & Technical: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Figma (working knowledge), MidJourney, Nano Banana, Google Slides, PowerPoint, Keynote

  • Research & Leadership: Market research, analytics and optimization, A/B testing, cross-functional collaboration, team mentorship

Education

The Art Institute of Portland  |  BS in Graphic Design