Sheryl is an Art Director and Designer who's spent over a decade creating work for brands like Nintendo, Audi, and Revlon—from custom digital experiences to RFP concept development across agencies and in-house teams.

Now, she's focused on experiential marketing: work you can feel, not just see. She's drawn to projects that blend emotion with strategy, creating multi-sensory moments that linger with people long after they leave. In 2012, she concepted and designed the first fully interactive brand experience within YouTube's platform for AudiUSA, working closely with developers who partnered with Google engineers to make the technically complex build feasible.

Through self-initiated case studies, she explores how brands can show up in the physical world with the same conceptual rigor she brings to digital work. Her approach is rooted in craft quality, participatory design, and pushing creative boundaries to make experiences that feel both strategic and genuinely moving.

Outside of work, she's learning ceramics. Working with clay—something tactile, imperfect, and immediate—keeps her grounded and reminds her why she designs for real-world connection in the first place.