Nike SB Dunk Low FLVR Drop

This self-initiated case study was created as part of my transition into experiential design. Inspired by Nike SB’s rich storytelling and community-driven culture, FLVR reimagines the Quickstrike as a multi-sensory summer drop, delivered through custom packaging, cryptic clues, and a roaming branded ice cream truck. From influencer seeding to blind box sneakers, every touchpoint is designed to spark curiosity, create buzz, and turn nostalgia into hype.

Cardboard shipping box containing a branded cooler filled with Nike SB ice cream bars, sent to sneakerhead influencers as part of the FLVR Quickstrike campaign.

The Drop Begins at Your Door

The FLVR campaign kicks off with a nationwide seeding drop. Select sneakerhead influencers receive a shipping box—inside, a cooler packed with branded Nike SB ice cream bars. But these aren't just frozen treats. Each bar hides a clue, starting the journey toward the most exclusive Quickstrike of the year.

Close-up of popsicle sticks featuring cryptic clues and coordinates for Nike SB’s FLVR Quickstrike campaign.

Clues You Can’t Miss

Each ice cream bar comes with a popsicle stick printed with cryptic clues—coordinates, phrases, and hidden hints pointing to the next phase of the drop. The mystery unfolds one stick at a time, and only the fastest sneakerheads will crack the code before it melts away.

Branded vintage Nike SB ice cream truck in a busy urban setting as part of the FLVR Quickstrike experiential campaign.

The FLVR Truck Pulls Up

A fully branded vintage ice cream truck takes the campaign to the streets, popping up in key cities across the U.S. Fans who crack the clues and find the truck are rewarded with exclusive access to the Quickstrike drop—plus limited-edition merch and a taste of nostalgia on wheels.

Nike SB shoebox fully wrapped in an oversized branded ice cream bar-style wrapper, part of the FLVR blind box Quickstrike release.

Blind Box. Big Reveal.

Each pair arrives sealed in a branded ice cream bar wrapper—no labels, no colorway reveal. Designed to heighten anticipation and deliver a playful unboxing experience, this blind box packaging adds a layer of mystery to every drop. You won’t know what you got until you peel it open.

Strawberry Shortcake

A cult classic, reimagined. This colorway draws inspiration from the iconic strawberry shortcake ice cream bar, with layered textures and soft tones that evoke sweet summer nostalgia. Pink and cream chenille mimic the crumbly coating for a look you can almost taste.

Chocolate Eclaire

Rich, textured, and unmistakably nostalgic. Inspired by the classic chocolate eclaire ice cream bar, this Dunk features layers of chocolate brown and cream chenille—bringing the crunchy cake coating to life with every step.

Nike SB Dunk Low Super Star colorway featuring a white base that reveals red and blue panels when exposed to UV light.

Super Star (UV Activated)

The most elusive pair in the drop. This clean, minimal Dunk Low transforms under sunlight revealing bold blasts of red and blue. UV-activated detailing makes this flavor a true collector’s piece, with a surprise that only shows up in the heat.

Three smartphones displaying Nike SB X posts: (1) popsicle sticks reading “Track the Truck,” (2) melted ice cream puddle with coordinates on a stick, and (3) a white Nike SB shoe box packaged in an ice cream bar wrapper.

Social Tease: X Post Rollout

To build momentum and keep fans engaged in real time, the campaign would launch with a three-part teaser series on X. These cryptic,
geo-tagged posts give just enough away to spark speculation and set the tone for an interactive, location-based drop.

Post 1: “Cold drops hitting the pavement soon.”
A melted ice cream visual with popsicle sticks stamped “Track the Truck” teased that something was coming.
Post 2: A puddle of melted ice cream bar on hot pavement shows a popsicle stick printed with coordinates. The drop is now real and local.
Post 3: A sleek blind box image announcing the three colorways: Strawberry Shortcake, Chocolate Éclair, and Super Star (UV-activated & ultra limited).

As the truck rolls into each new city, Nike SB will post fresh clues and GPS coordinates exclusively on X, turning the platform into a live tracker for the most dedicated sneakerheads.

Hashtags like #Quickstrike2026 and #TrackTheTruck stitch the storyline together and fuel the digital chase.

Instagram post rollout for Nike SB’s FLVR Quickstrike campaign, featuring four sequential posts: influencer seeding with branded ice cream bars, popsicle stick clues, a branded ice cream truck in an urban setting, and blind box packaging.

Instagram Rollout: Visual Storytelling That Builds the Hype

Instagram brings the full drop narrative to life, balancing teaser energy with bold visuals and experiential cues. Each screen reveals a new layer of the campaign, driving both intrigue and cultural shareability.

Screenshot of Hypebeast app featuring Nike SB’s FLVR campaign under the FOOTWEAR tab, showing a branded stack of ice cream bars and headline text describing the Quickstrike blind box release.

Hypebeast App Feature

As a key tastemaker platform, Hypebeast helps fuel early excitement and lend credibility to the unconventional release. With high visual impact and minimal exposition, the FLVR drop is positioned as both collectible and culturally sharp.

Highsnobiety App Feature

A Highsnobiety spotlight of the FLVR Quickstrike designed to build intrigue and editorial depth. On the homepage, an image of the Nike SB FLVR ice cream truck immediately catches the eye.

Highsnobiety’s platform make it the perfect space to bridge streetwear, nostalgia, and hype-driven design.

SNKRS App Feature: Full Campaign Reveal

The SNKRS app serves as the campaign’s digital home where every clue, visual, and product moment converge into a seamless brand experience. Fans who followed the mystery are rewarded with the full FLVR reveal: from influencer seeding and clue drops to truck activations, blind box packaging, and all three collectible colorways. Designed to mirror Nike’s real product storytelling flow, this digital story delivers hype, immersion, and reward.

Strawberry Shortcake Tee

A soft pink cotton tee featuring a clean white FLVR + Swoosh logo. Designed to pair perfectly with the Strawberry Shortcake Dunks, this piece channels nostalgic sweetness with a crisp, elevated feel.

Chocolate Eclaire Tee

This rich brown tee features a cream FLVR + Swoosh logo—designed to mirror the tones of the Chocolate Eclaire Dunk Low. It’s understated, grounded, and built to complete the look without overpowering it.

Super Star UV-Reactive FLVR Logo Tee

Minimal until the sun hits. This white-on-white tee features a hidden FLVR + Swoosh logo printed in UV-reactive ink. Indoors, the design blends in seamlessly—but step outside, and it transforms into a bold blue graphic. Just like the Super Star Dunks, it’s full of surprises and built for the spotlight.