Designing for the Atrix 4G

As part of my role, I led the design of a campaign landing page to promote the Atrix 4G mobile phone during the 2012 NCAA March Madness Final Four. Collaborating with BBDO, we waited for their print creative to inform the direction of our landing page concept. While this concept wasn’t the final launch version, it was my favorite for its vibrant, basketball-forward visual approach that highlighted the phone’s features and connection to the excitement of March Madness. The result was an engaging concept designed to capture attention, drive engagement, and build brand awareness during the campaign.